The temptation when there is a new lucrative market is to rush to that market. Organic food has boomed in recent years as affluent and not-so-affluent consumers have decided that the flavor, ethics, or support to small-scale farmers was worth the extra cost. Predictably, others such as
Walmart and
Target have gotten into the business. However, whenever profit is involved, there is incentive for some to cheat. Apparently the USDA has actually caught some organic certifiers in the act of, well, not certifying correctly. Read more about it at the
Food Politics blog.