Thursday, August 19, 2010

Are Craft Breweries Selling Out?

Some folks at the Atlantic are afraid of what the future of craft brews are, especially as larger conglomerates get in the game (er, Killians is actually a Coors product, so they are already in the game). You can see the commentary here: Are Craft Breweries Selling Out? - Food - The Atlantic. My take? Let's only worry about this when the quality of the beer suffers. And I don't think this is going to happen, because the conglomerates know there is a market here that is willing to pay more for quality and is not the Bud or Coors Light kind of crowd. If we look at the whisky industry, especially in Scotland, we can see that there is significant room for optimism. On the one hand, a number of small producers and non-conglomerate partnerships are around and doing well (Glenfarclas is still family owned, Bruichladdich is doing well under independent ownership) and the conglomerates (Diageo, Suntory) know they mess with a good thing at their peril, especially these days when a much broader consumer market is sophisticated and well-informed.

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